Our Story

The Annique Story

Annique’s Rooibos story started in 1968 Dr Annique Theron stumbled across the natural healing powers of the South African herb, Rooibos, when she warmed Lorinda, her allergic baby’s bottle with warm Rooibos tea. For the first time since birth, Lorinda slept through the night and her allergic reactions to even mother’s milk calmed down.

The Founding Mother of Rooibos: Dr Annique Theron

Dr Theron considered that the Rooibos tea she had given her daughter could be the only factor to have caused this change and so she began to investigate her theory. Despite facing many challenges as a woman trying to prove her findings, she set out with a vision to create life-changing opportunities for all.

In 1971 Annekie Theron Ondernemings (Pty) Ltd was established. Dr Annique’s desire to help others is evident from her first product – the Annique Wonder Slim or as it is now known, the Annique Rooibos Lifestyle Shake formula. In 1973, Dr Annique launched her first three skin care products, with the star product being the Annique Revitalising Cream, which is still a bestseller to this day.

Annique Today

Today, Annique Health and Beauty has over 21 brands and more than 250 products including daily, treatment and anti-ageing skin care, an extensive health and lifestyle range as well as superior quality cosmetics and fragrances.

The Annique business has now grown into a proudly South African organisation.  Our products touch countless lives on a daily basis and our Direct Selling business opportunity is focused on creating at least 4000 new job opportunities every year. Annique has also registered 235 trademarks in 25 countries for the 250+ products in our range.

Annique Health and Beauty has been instrumental in introducing Rooibos and Rooibos-based products into 18 countries across the world and the intention is to expand exponentially in the next five years, having won numerous local and international awards.

The Rooibos Connection

What makes Annique’s products so exceptionally unique is that they contain Rooibos extract, which has been a trusted and scientifically proven remedy over the past few decades. Rooibos has many healing properties, including that it;

Anti-allergenic
Antioxidant
Anti-bacterial
Anti-inflammatory
Anti-viral
Anti-spasmodic
Anti-ageing
Contains no caffeine
Low tannin from pure Rooibos leaves

For more ground-breaking information about the wonder-herb Rooibos, please visit annique.com